KLAAS CONSULTINGFrom Start To GrowthMarket Entry and Development Medical Devices

Services

forward

Market and Marketing Research – Preparation of
Market Entry

Before you decide to expand to an international or European market you need to know your target market.

We support you with

  • market research; analysis of market structure and segmentation
    => basic for the understanding of the total market
  • determination of market size and market potential
  • market situation and market tendencies
    => what are the requirements of a new or an already existing product for a market or for a particular market segment
  • competitor analysis
    => who are the competitors and what sales strategy do they have; what are their strengths and weaknesses
  • reimbursement system
    => basis of pricing
  • product and market price analysis
    => analysis of product strengths and weaknesses
    => what market price in which sales channel

back | forward

Laws and Regulations

Since 1998 all medical products distributed in Europe must bear the CE mark.
The CE mark documents that the medical product has been manufactured in accordance with the Medical Device Directive and that a suitable conformity assessment procedure has been completed.

In addition there are lots of other country specific regulations to be observed:

  • We advise on all legislatives which are relevant for your market expansion to Europe.
  • We inform about the CE certification.
  • We undertake all product registrations which are necessary for entering the market (excluding CE registration).
  • We help to find suitable CE regulatory advisors, a “notified body” or an “authorized representative”.

back

Sales and Marketing Consulting

A carefully directed sales and marketing plan is critical for business success.

Our points of focus are:

  • Finding the optimal marketing strategy for your marketing objective
  • Selecting the best strategic sales channel for your products and your company and find suitable distributors
  • Specifying marketing tools and implementing communication actions
  • Building up a sales organization
  • Personnel research and selection
  • Personnel coaching and training

Imprint

Deutsch

Home